First off, the mise-en-scène: The city of Punxsutawney is blanketed in snow and buzzing with foot traffic as people are bustling to and fro the various groundhog day attractions. We're talking your basic small town feeling, where everyone knows each other. The wardrobe utilized in the movie is also totally 90's. Obviously at the time the wardrobe was designed to reflect the then modern world, but viewed today, the wardrobe clearly defines the movie as taking place in the 90's; one look at Andie MacDowell's large hair is enough to give flashbacks to another time. The props also keep the movie grounded in the 90's: Phil makes a call from a payphone at the beginning of the movie; Larry's camera is huge and unwieldy. Once again, the choice of props at the time was made to be as "current" as possible, but twenty years later they shoehorn the movie into a clear time frame.
Repetition was obviously at the core of the movie. "I Got You Babe" by Sonny & Cher is the audience's cue that Phil's day has started over again, waking him in time to hear the radio DJs chatter incessantly about Groundhog Day. One well framed sequence involves Phil being repeatedly woken by his alarm, only to instantly remove the sound through increasingly severe attempts as the toll of the repetition begins to wear on him. First he sort of slams the button to turn the alarm off, the next day he smashes the alarm with a clenched fist, and on the next he picks up the clock and smashes it into the ground, representing his growing frustration with the time loop.
The duration of the story is much harder to pin down. When it comes to the plot duration, there's the initial scene in the Pittsburgh newsroom used to define both Phil's arrogant nature and Rita's sweet, more relaxed demeanor. Where duration gets tricky though is once the day starts to repeat itself. At that point, the plot duration lasts for only that one day, but in terms of story duration, is much longer. Phil himself states that it took months to learn how to properly throw playing cards. From this, we can extrapolate that the story duration of Phil's experience in the time loop covers several years at least, as there are multiple activities like ice sculpting and piano playing that would also require several months, if not years, to master. We must also take into account the numerous suicide attempts Phil makes; the audience is only presented a few choice ones, but in a later conversation with Rita Phil lists many other methods of suicide that he has attempted, adding multiple more days to the story duration, but ultimately still only occurring on the same day of the plot duration.
References
Barsam, Richard, and Dave Monahan. Looking At Movies: An Introduction to Film. 4th ed. New York: W.W. Norton & Company, 2013. Print.
Groundhog Day Dir. Harold Ramis Prod. Harold Ramis & Trevor Albert. Columbia Pictures, 1993.
Groundhog Day Dir. Harold Ramis Prod. Harold Ramis & Trevor Albert. Columbia Pictures, 1993.
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